Aer Lingus recently updated their uniforms to a new clean and contemporary fit. Here’s how it went.
It was great to shoot the new Aer Lingus uniforms at the end of 2019. The new uniforms now project a clean and contemporary look by Louise Kennedy. I have worked with Louise for years, so it was a perfect match. A real honour to be working together on something as historic. Aer Lingus hadn’t changed their uniforms since 1998 and as Aer Lingus themselves states, “The new-look uniform is the culmination of a two-year project between Aer Lingus and Louise Kennedy involving extensive staff engagement as well as external research in Dublin, London, New York and Paris”.
What better place to shoot the new 25 redesigned garments, than New York City. In all, 25 new garments have been designed. Cabin crew and ground staff have a greater variety of styles to choose from.
It was a pleasure to have real life Aer Lingus cabin crew modelling the new uniforms in ‘Kenmare Green’ and ‘Midnight’ navy through the streets of New York, strutting in front of the iconic Brooklyn Bridge in Dumbo and standing proud on a rooftop overlooking the city.
All of this couldn’t have been done without the stellar team involved. From Louise Kennedy’s team, including Aoife Conroy and Catherine McEvoy, to our extremely talented stylist Catherine Condell. Meanwhile we had our Irish born, New York residing pals Julianna Grogan on makeup and James Mooney on hair.
For large productions such as this, there is no one better than Annee Elliot, who is always one step ahead.
A good assistant and digi tech is equally an asset, luckily Steve Gallagher was on hand for just that.
Post Production was under control by the talented Dylan Madden.