I recently had the pleasure to shoot the latest commercial photography campaign for The Irish Times. The concept was based on the line ‘Because you get IT’, you know more about sports, politics, housing, cooking, fashion etc because you get it.

When creative agency Owens DDB reached out to me with the brief, I was immediately intrigued. The angle being that this campaign was to project a more inclusive and community based light onto the Irish Times, with a bit of a shake up too! I was immediately on board.

With the help of Alex Fraser we cast an incredible diverse and interesting group of people, who we hoped would reflect a nice selection of Irish Times readers.

On the day, everyone worked wonderfully. We had a extremely talented team in studio to make sure everything ran smoothly and the clients vision came together.

Photography: Barry McCall

Styling: Anne O’Shea

Hair & Makeup: Ivy Sullivan

Photo Assist: Megan Dooge McConnell

Post Production: Dylan Madden

Agency: Ownes DDB

Design: Andrew Fouché at @owensddb

Location: Studio 1 at Bond Street Studios

Casting: Fraser Agency

Big thank you to everyone involved in this commercial photography campaign from start to finish, especially Brendan O’Reilly, John Gildea, Lee Fouche and Andrew Fouche at Owens DDB.

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It was great to shoot the new Aer Lingus uniforms at the end of 2019. The new uniforms now project a clean and contemporary look by Louise Kennedy. I have worked with Louise for years, so it was a perfect match. A real honour to be working together on something as historic. Aer Lingus hadn’t changed their uniforms since 1998 and as Aer Lingus themselves states, “The new-look uniform is the culmination of a two-year project between Aer Lingus and Louise Kennedy involving extensive staff engagement as well as external research in Dublin, London, New York and Paris”.

What better place to shoot the new 25 redesigned garments, than New York City. In all, 25 new garments have been designed. Cabin crew and ground staff have a greater variety of styles to choose from.

It was a pleasure to have real life Aer Lingus cabin crew modelling the new uniforms in ‘Kenmare Green’ and ‘Midnight’ navy through the streets of New York, strutting in front of the iconic Brooklyn Bridge in Dumbo and standing proud on a rooftop overlooking the city.

All of this couldn’t have been done without the stellar team involved. From Louise Kennedy’s team, including Aoife Conroy and Catherine McEvoy, to our extremely talented stylist Catherine Condell. Meanwhile we had our Irish born, New York residing pals Julianna Grogan on makeup and James Mooney on hair.

For large productions such as this, there is no one better than Annee Elliot, who is always one step ahead.

A good assistant and digi tech is equally an asset, luckily Steve Gallagher was on hand for just that.

Post Production was under control by the talented Dylan Madden.

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We recently had the pleasure of photographing Munster and Ireland Ruby player Peter O’Mahony for Marks & Spencer latest menswear collection. Peter took a break from his rigorous rugby training to model M&S’ latest range of casual knits, blazers, suits and more.

Anyone who has met Peter will be able to confirm that he is an absolute professional on and off the pitch, but most importantly he’s good craic. All of these traits truly make him the perfect Brand Ambassador for M&S.

Stylist Catherine Condell, who we have worked with on countless numbers of shoots was on hand during the shoot to make sure the tailoring was perfect. Makeup artist Ailbhe Lynch made sure Peter looked his best in between outfit changes. Not a hair was out of place.

Peter recently mentioned in an interview that his favourite outfit is black tie. He says it “just takes all the hassle out of trying to put something together”. Luckily for him, our stylist had him suited and booted with one in no time.

Our trusty retoucher Dylan Madden looked after post-production from the shoot, giving the shots the final tweaks.

Check out some shots from the final campaign below.

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Delighted to be approached to shoot the promotional shots for the latest season of RTE’s Home Rescue. 

Architect, Róisín Murphy and builder Peter Finn are back for another season – fighting clutter and saving homes all round the country.

We had the duo in our Dublin 8 studio for the day, along with the crew from Coco Content. The studio was filled with laughter and the occasional shout of “OI!” when a lighthearted joke was thrown between the two hosts. 

Occasionally during the shoot, a new prop would appear. Straight away Roisin and Peter would hop on to a ladder, or on top of a box. Not an ounce of fear between them! Unquestionably, it was clear from the start that both Roisin and Peter had the same banter off screen, as they do on screen. 

This lightheartedness is definitely needed as each week architect and Róisín and Peter take on a cluttered home. This could belong to a family, an individual or a group of friends. During the show they tackle the clutter head on. At the end they offer them real resolutions with an entire makeover of two rooms in their house.

I know we will look forward to seeing Roisin and Peter on our screens for more seasons to come. 

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THE GLOSS Magazine October Issue editorial shot by Barry McCall.

Its always nice getting out of the studio and into a bit of fresh summer air. That’s exactly what happened during our The Gloss Magazine shoot in Grand Canal Dock in August. 

The brief, ‘Looking the Business’ incorporated modern revamps of classics like “menswear-inspired coats, tartan, graphic prints and great knits”. Including the tagline “Workwear doesn’t have to be a suit to be serious.”. Stylist Catherine Condell pulled this off perfectly. With years of experience behind her, there was no need to worry for a second about the items of clothing on the Gloss shoot.

Brown Sugar Salon were on hand on the day ensuring that our model was looking flawless and camera ready. From the pin straight blonde locks to strong but natural makeup, the look matched the styling perfectly.  

Our model Gerda-Marie Mare looked gorgeous as she strode around the dock, surrounded by high rise office buildings and apartments. 

The shoot moved inside for some part of the day, the crew gliding through the 5-star Marker Hotel. From posing in the hotels lounge to wind swept on the roof top bar, with a view over all of Dublin 2. 

See the full shoot in THE GLOSS October issue with The Irish Times

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There isn’t a dull moment a day Barry McCall shoots a Mentalist, Magician & Subconscious Mind Specialist in studio! Basically anyone who knows Keith Barry or has seem him live will attest to this. Keith joined us at Bond Street Studios, Dublin 8 to shoot some promotional artwork for his new ‘Insanity’ tour.  

Throughout the shoot not only did Keith hop from one shot to the next, but also came up with perfectly mad ideas.

We had a few set ups prepared earlier on in the day, tested to be eye-catching for promotional purposes. Unquestionably, the crew were entertained during the day. We knew what to expect from this day, and we definitely weren’t disappointed. Check out this older snap of Keith Barry a few years ago the tables were turned when we hung him upside down for our book PHO20GRAPHY in aid of the ISPCC.

Natalie Kinsella was on hand on the day, making sure our mentalist looked his best. Not a hair was out of place as his head floated in the wooden crate. 

Overall, it was a great day in studio and a pleasure to photography Keith once again. 

Catch Keith Barry’s antics life on stage during his Insanity 2020 tour.

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We captured a cover shot of the wonderful Sandra Alvarez, the only female managing director of an Irish media agency, for IMJ Magazine.  We also captured head shots and group shots for the rest of this great team.

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Great to have foody mentors Roz, JP, Domini and Eunice, along with presenter Dáithí, in studio to capture the imagery for RTE’s The Taste of Success.

With beautiful set design by Ciara O’Donovan.

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