I recently had the pleasure to shoot the latest commercial photography campaign for The Irish Times. The concept was based on the line ‘Because you get IT’, you know more about sports, politics, housing, cooking, fashion etc because you get it.

When creative agency Owens DDB reached out to me with the brief, I was immediately intrigued. The angle being that this campaign was to project a more inclusive and community based light onto the Irish Times, with a bit of a shake up too! I was immediately on board.

With the help of Alex Fraser we cast an incredible diverse and interesting group of people, who we hoped would reflect a nice selection of Irish Times readers.

On the day, everyone worked wonderfully. We had a extremely talented team in studio to make sure everything ran smoothly and the clients vision came together.

Photography: Barry McCall

Styling: Anne O’Shea

Hair & Makeup: Ivy Sullivan

Photo Assist: Megan Dooge McConnell

Post Production: Dylan Madden

Agency: Ownes DDB

Design: Andrew Fouché at @owensddb

Location: Studio 1 at Bond Street Studios

Casting: Fraser Agency

Big thank you to everyone involved in this commercial photography campaign from start to finish, especially Brendan O’Reilly, John Gildea, Lee Fouche and Andrew Fouche at Owens DDB.

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Delighted to be approached to shoot the promotional shots for the latest season of RTE’s Home Rescue. 

Architect, Róisín Murphy and builder Peter Finn are back for another season – fighting clutter and saving homes all round the country.

We had the duo in our Dublin 8 studio for the day, along with the crew from Coco Content. The studio was filled with laughter and the occasional shout of “OI!” when a lighthearted joke was thrown between the two hosts. 

Occasionally during the shoot, a new prop would appear. Straight away Roisin and Peter would hop on to a ladder, or on top of a box. Not an ounce of fear between them! Unquestionably, it was clear from the start that both Roisin and Peter had the same banter off screen, as they do on screen. 

This lightheartedness is definitely needed as each week architect and Róisín and Peter take on a cluttered home. This could belong to a family, an individual or a group of friends. During the show they tackle the clutter head on. At the end they offer them real resolutions with an entire makeover of two rooms in their house.

I know we will look forward to seeing Roisin and Peter on our screens for more seasons to come. 

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We got to spend time in the amazing Eden Project in Cornwall.

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The Give Up Clothes for Good campaign is helping to raise funds for Enable Ireland.  www.enableireland.ie/get-involved/campaigns

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With team Christine Lucignano, Roxanne Parker, Stephen McCusker and our girl Abby.

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Keep yourself warm this Christmas with the current collection at The Sweater Shop.

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Delighted to be on board with Leonard Daly shooting for the newest member of the Oslo beauty group, Hot Air Blow Dry Bar.

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Styling by Catherine Condell, make-up Zoe Clark and hair Michael Leong.

As featured last weekend by Bairbre Power.

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#TBT – the wonderful John Shevlin, a Bloomsday regular, from a past shoot for Arnotts as featured in Social and Personal.

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