I recently had the pleasure to shoot the latest commercial photography campaign for The Irish Times. The concept was based on the line ‘Because you get IT’, you know more about sports, politics, housing, cooking, fashion etc because you get it.

When creative agency Owens DDB reached out to me with the brief, I was immediately intrigued. The angle being that this campaign was to project a more inclusive and community based light onto the Irish Times, with a bit of a shake up too! I was immediately on board.

With the help of Alex Fraser we cast an incredible diverse and interesting group of people, who we hoped would reflect a nice selection of Irish Times readers.

On the day, everyone worked wonderfully. We had a extremely talented team in studio to make sure everything ran smoothly and the clients vision came together.

Photography: Barry McCall

Styling: Anne O’Shea

Hair & Makeup: Ivy Sullivan

Photo Assist: Megan Dooge McConnell

Post Production: Dylan Madden

Agency: Ownes DDB

Design: Andrew Fouché at @owensddb

Location: Studio 1 at Bond Street Studios

Casting: Fraser Agency

Big thank you to everyone involved in this commercial photography campaign from start to finish, especially Brendan O’Reilly, John Gildea, Lee Fouche and Andrew Fouche at Owens DDB.

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