Barry McCall photographer White Claw commercial photography

White Claw

We loved getting creative with this hero shot for a White Claw ad campaign earlier this year. Shot for 10th anniversary ESPN Body Issue. Creatively directed by Rothco.   ...

Courtney Smith by Barry McCall Photographer for TK Maxx

TK Maxx Maxximum Style

They are always some of the most fun and vibrant shoots we get to do. The 'Maxximum Style' campaign for TK Maxx was no exception. We photographed a great bunch of people, who express themselves through a unique sense of personal style. Such a pleasure to shoot with stylists Courtney Smith and Cathy O'Connor, and creative Jake McCabe from Cüpl Creative. With team Christine Lucignano on make-up, Darren Lacken on hair, styling by Courtney Smith and post-production by Dylan Madden. [rev_slider alias="tk-maxx68"]  ...